Our Story

Crafted with purpose. Worn with pride.

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Crafted with purpose. Worn with pride.

Joara Diamonds is a modern luxury jewelry brand redefining elegance with lab-grown diamonds. Evolving from the 35+ years legacy of Sherly Jewels, Joara Diamonds blends heritage and innovation to craft ethical, exquisite, and timeless pieces. Grown with cutting-edge technology, our diamonds offer the same brilliance, fire, and durability as natural ones - at greater value and with a reduced environmental impact.

Each design is crafted in-house and brought to life by skilled artisans, reflecting sophistication and sustainability. With services like home trials, virtual consultations, and seamless online shopping, Joara Diamonds offers a personalized luxury experience for the modern bride and jewelry connoisseur.

The Visionaries behind Joara

Vihan Shah
Vihan Shah
Mohini Sharma
Mohini Sharma
Sherly Shah
Sherly Shah
Vihan Shah
Vihan Shah
Mohini Sharma
Mohini Sharma
Sherly Shah
Sherly Shah
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Why Joara?

Legacy of Trust & Expertise

Certified Lab-Grown Diamonds

Ethical & Sustainable Luxury

Exceptional Value

In-House Design & Manufacturing

Personalized Experiences

Stylish, Statement-Making Designs

Certified & Hallmarked Assurance

Legacy of Trust & Expertise

Certified Lab-Grown Diamonds

Ethical & Sustainable Luxury

Exceptional Value

In-House Design & Manufacturing

Personalized Experiences

Stylish, Statement-Making Designs

Certified & Hallmarked Assurance

About Image
About Image

What we stand for

What we stand for

Our Vision

To redefine the meaning of luxury in the jewelry world by offering consciously crafted lab-grown diamonds, designed in India, celebrated globally.

We are committed to:

  • Creating sustainable and ethical jewelry without compromising on beauty or brilliance.
  • Building lasting relationships with our clients through transparency, personalization, and exceptional service.
  • Making luxury accessible—where elegance meets responsibility.

At Joara Diamonds, luxury isn’t just about adornment—it’s about intention, impact, and identity.