Our Story

The operational backbone of Joara, Vihan Shah leads the brand’s in-house production studio in Ahmedabad with an unwavering focus on excellence. His sharp technical acumen and deep understanding of jewellery manufacturing ensure that every creation meets Joara’s exacting standards of precision and beauty.From sourcing to finishing, Vihan oversees each stage with a commitment to quality, innovation, and efficiency — turning creative visions into meticulously crafted realities. His dedication ensures that every Joara piece not only looks exquisite but also embodies the trust, integrity, and craftsmanship that define the brand.

Blending a Chartered Accountant’s discipline with a marketer’s eye, Mohini Sharma founded Joara to bring clarity and warmth to lab-grown diamond jewellery in India. With 7+ years in finance and consulting, she now leads marketing, finance, and customer relations - turning complex choices into simple, confident ones. Her focus is clear information, fair pricing, and care at every step, so each piece feels personal and every purchase feels effortless.

Carrying the family legacy into the future, Sherly is the creative soul of Joara. A jewellery design graduate from NIFT with a master’s in Global Luxury and Management from the USA and Paris, she leads all in-house design and client experience.With an unwavering passion for diamonds, design, and meaningful connections, Sherly envisions Joara as India’s next-generation luxury diamond brand — one that blends craftsmanship with creativity and makes fine jewellery feel personal, expressive, and globally relevant.

The operational backbone of Joara, Vihan Shah leads the brand’s in-house production studio in Ahmedabad with an unwavering focus on excellence. His sharp technical acumen and deep understanding of jewellery manufacturing ensure that every creation meets Joara’s exacting standards of precision and beauty.From sourcing to finishing, Vihan oversees each stage with a commitment to quality, innovation, and efficiency — turning creative visions into meticulously crafted realities. His dedication ensures that every Joara piece not only looks exquisite but also embodies the trust, integrity, and craftsmanship that define the brand.

Blending a Chartered Accountant’s discipline with a marketer’s eye, Mohini Sharma founded Joara to bring clarity and warmth to lab-grown diamond jewellery in India. With 7+ years in finance and consulting, she now leads marketing, finance, and customer relations - turning complex choices into simple, confident ones. Her focus is clear information, fair pricing, and care at every step, so each piece feels personal and every purchase feels effortless.

Carrying the family legacy into the future, Sherly is the creative soul of Joara. A jewellery design graduate from NIFT with a master’s in Global Luxury and Management from the USA and Paris, she leads all in-house design and client experience.With an unwavering passion for diamonds, design, and meaningful connections, Sherly envisions Joara as India’s next-generation luxury diamond brand — one that blends craftsmanship with creativity and makes fine jewellery feel personal, expressive, and globally relevant.